Monday, February 23, 2009

The Dole Awards #2 – Best Layoff in a Leading Role

Here was a strong candidate for the #1 spot, but fell just short in the "gross negligence" column. Never the less, I'm proud of the sheer number of layoffs by this company.

#2 Citigroug
11/17/08
52,000

These layoffs came early but were indicative of what had happened and what was going to come. These were the first major layoffs by someone in the financial sector and have stayed as one of the biggest throughout the recession so far. It's a terribly difficult position for Citi to be in. To some the major layoffs that close to the economic downturn was an admission of guilt. Obviously Citi isn't the only company to blame, but they were thrust to the forefront of the recession in the public eye. So their position was not enviable.

Their perseverance throughout this difficult position was what put them over the top to claim this award, but the layoffs were what put them in the conversation to begin with. We are talking about 52,000 jobs. That is, even in the current scope of things, a $#!% load of jobs lost.

This is an impressive set of layoffs based on the adversity that Citigroup faced. This is why Citi is my leading man. They are able to take the hard line and be the bad guy allowing us to be angry at them and then get over it and begin the healing process. Americans love the bad guys. We love to see someone be unbearably evil, then come back and make that kids movie and show us how much range they have. We love to forgive, and Citi was the first group to come out and be the bad guy. I admire their gusto. The JPmorgans and Bank Of Americas come out afterward with all their layoffs, they just seem like they are following trends.

Not Citi.

They are trailblazers.

Here's to you Citigroup, for making sure they had the Unemployment Insurance benefits worked out before I jumped in the pool. Thanks ...

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